Ever walk into class, hear someone yell out “SIX-SEVEN!!!” and think to yourself, “How did a random number become Meme of the Year?” In this article, I’ll be explaining the origin of 67, how it became popular, and how it impacted meme culture from when it became popular to today.

Origin:

Six-seven originated from a drill rap song named “Doot Doot (67)” written by Skrilla, which was originally released on December 1st, 2024. Another version of it was released on February 7th, 2025. In the song, the lyrics “6-7” have a fluid meaning, as Skrilla said in an interview, “That’s just what my brain thought of when I was making the song …”

Popularity:

The 67 meme first became popular when the song was used in video edits about NBA players. It became especially popular when it was used in an edit for LaMelo Ball, who happened to be six feet and seven inches tall. Taylen Kinney (also known as TK) at Overtime Elite helped 67 become even more popular after joking around in interviews and saying “six, seven” while moving his hands up and down with his hands fully open and his palms facing upwards, with each hand going in an opposite direction to the other.

During a basketball game in March 2025, someone was recording the audience while they were on the bleachers. In their video recording, a kid named Maverick Trevillian (also known as Mason) happened to be right in front of the camera and copied what TK did during his interviews, yelling “six-seven” into the camera and doing the hand movements. The video became extremely viral, making many people share the video with others and copy what TK and Mason did.

Impact on Meme Culture:

Being only a little over a year old at the time of writing this article, 67 became Dictionary.com’s 2025 Word of the Year. It was featured on many fast food deals and a South Park episode. The meme created SCP-067 (an entity that looks like Mason but with a distorted face); people celebrated every time there was a “6-7 Weekend.” It also became a popular way to disrupt class and turned Mason into a millionaire. 67 also impacted a lot more on meme culture in many other ways. But most importantly, it became 2025’s most popular meme.